North London

The recycling behaviours of north Londoners have been revealed in new research published today by North London Waste Authority.
The detailed qualitative research, carried out by M.E.L Research, covered residents of the seven north London boroughs and looked at what motivates them to recycle, and what the barriers are that stop them recycling.  

The research, which builds on WRAP’s ‘committed recycler’ levels research and subsequent segmentation of recycling behaviours, was carried out between December 2012 and April 2013. The work explored the recycling attitudes and behaviour of north London residents and how communication, education and engagement might encourage people to recycle more.

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