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The report published by WRAP, in partnership with INCPEN, The Packaging Federation, Food and Drink Federation (FDF), Kent Waste Partnership and British Retail Consortium (BRC), highlights that changes in consumer attitudes and behaviours around packaging could help reduce household food waste. The partners highlight a number of simple solutions for consumers, local authorities and the food and packaging industry to help reduce food waste in the home.

Despite continued packaging innovation to extend in-home life, through the use of intelligent materials, vacuum-packing and more recloseable packs, most consumers still believe that keeping food in packaging at home leads to it spoiling more quickly. As a result the group behind the research are backing a new initiative from Love Food Hate Waste, ‘Fresher for Longer’ which shows the important relationship that packaging can play to help reduce food waste.

The report also suggests that food retailers, manufactures and their trade associations should raise awareness with consumers about the existing innovations in packaging, food labelling, and design that have been made in the last few years and how to keep food fresher for longer.

More information and full report on: www.wrap.org.uk


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