News from our Members

WRAP | New guidance on food date labels

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On 29 November 2017, ACR+ member WRAP published new guidance, produced in association with the Food Standards Agency (FSA) and Defra, which sets out best practice in the choice and application of date labels and storage advice. It will be used by food manufacturers, retailers and brands as the industry standard and brings together recommendations that ensure food is safe and adheres to legal requirements, with best practice information to ensure it is stored and used within time.

A new addition is the call to use helpful logos alongside text more often, which consumers find easier to understand than text alone. The organisation is calling for the freezing Snowflake logo to be reinstated where it might have been removed, and introduces a new Little Blue Fridge icon for foods which should be kept chilled, or benefit from being kept in the fridge.

The change aims to give shoppers simpler, more consistent storage and date label advice. The move is to help tackle the 2 million tonnes of food wasted each year in UK homes purely from it not being used in time. A third of this food waste is triggered because of how shoppers interpret existing date labels.

Source: www.wrap.org.uk