An inventory of communication good practices for sustainable products in the retail sector
A new publication by ACR+ on behalf of the Walloon Region
ACR+ finalized, on behalf of the Walloon region (Belgium), a study on consumer communication strategies promoting sustainable products initiated by retailers and public authorities in Europe.
The study is based on a detailed inventory of good practices in selected countries in Europe. 
The final report (in French only) includes a comprehensive study of best practices for 5 retailers (COOP, MIGROS, CASINO, TESCO and M&S) and 5 public authorities in selected countries (UK, France, Belgium (Flanders), Sweden and Germany) identifying strategies and communication / outreach actions as well as collaborative arrangements put in place between public authorities and retailers.
The full report includes, apart from an overview of best practices, a list of 32 concrete actions classified according to the 4 ‘E’ principle (Enable, Engage, Encourage and Exemplify) that could be undertaken solely by retailers and by countries or combined by both in order to improve consumer communication regarding sustainable products and consumption.
A summary report (French and English) has also been drafted highlighting the essentials of the main report.
The full report has been presented at the Round Table that took place in Namur, (Capital of Walloon Region) on October 15, 2010. The Round Table was organised to promote the dialogue with the Walloon distribution sector and the related stakeholder, as part of the preparation process of the new Waste Prevention and Management Plan Horizon 2020 of the Walloon Region. The dialogue took place through the organization of a Roundtable with representatives of the distribution sector, local authorities, regional bodies, NGOs, etc.
It has been the occasion to present the cases of France and UK as well as the points of views of as part of the preparation process of the new Waste Prevention and Management Plan Horizon 2020 of the Walloon Region. The dialogue took place through the organization of a Roundtable with representatives of the distribution sector, local authorities, regional bodies, NGOs, etc. It has been the occasion to present the cases of France and UK as well as the points of views of large retailers and smaller shops in the Walloon Region and in Belgium as a whole. In the afternoon concrete actions have been discussed during a “speed dating” exercise to encourage discussion and brainstorming.
For more information please contact:
Jean-Jacques Dohogne ( ACR+)
E-mail: jjd@acrplus.org - Tel: +32 2 234 65 04