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ACR+ member WRAP is leading an ambitious UK initiative which will involve collaborative action and commitment by businesses, governments, local authorities, NGOs, media and society at large, to re-define what is possible and create a plastic system that works - a circular economy where plastic is valued and never becomes waste.

In response to a growing problem around plastic waste, WRAP is working in partnership with the Ellen MacArthur Foundation to launch a new initiative to transform the UK plastics system and tackle plastic pollution. Revealed as part of the Government’s 25 Year Environment Plan, it will be the first of a network of national implementation initiatives of the New Plastics Economy in several countries around the world, complementing the Ellen MacArthur Foundation’s global initiative.

The initial focus will be on plastic packaging and will aim to:

  • Eliminate unnecessary and problematic single-use plastic packaging;
  • Make sure all plastic packaging is reusable, recyclable or compostable;
  • Significantly increase the collection and recycling of plastic packaging;
  • Increase recycled content in plastic packaging to drive demand for recycled material;
  • Impassion and enable citizens to play their part in reducing plastic packaging waste and litter;

Work is now underway to engage all parties, agree the ambitions and set up the initiative. More details will be shared in spring 2018, when WRAP, in collaboration with the Ellen MacArthur Foundation, will officially launch the initiative. 

Source: www.wrap.org.uk

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