Thirty parties, including the ACR+ members Metropolitan Region Amsterdam (MRA) and the Dutch Ministry of Infrastructure and Water Management (Rijkswaterstaat), and fashion brands signed a 'Denim Deal'. The purpose of the Green Deal on Circular Denim is to work with leading parties across the denim value chain to close the loop and thus achieve the necessary sustainable systemic change in this value chain.

On average, the Dutch consumer buys 1.2 pairs of new jeans a year, bringing total annual sales of jeans in the Netherlands to 21 million pairs, and each citizen has an average of 5.4 pairs hanging in the wardrobe. Worldwide, only 63% of the jeans produced are ultimately sold. It takes 8,000 litres of water to produce a pair of jeans, and only 0.1% of discarded garments are used in high-quality applications.

Source: www.metropoolregioamsterdam.nl (in Dutch)