The Mayor of ACR+ member Zagreb presented an educational and informative project for children of kindergarten and primary school age. "Separate waste, adopt habits!" was presented in two parts: through the theatre play "Clean City" intended for children of kindergarten age and the campaign "#separate me (start from yourself)" for primary school students.

The theatre play brings children closer to the process of separate waste collection through play and entertainment and arises environmental awareness and care for the environment. The campaign addresses primary school students through the communication channels they use (web, YouTube, Instagram, TikTok). The backbone of the campaign is a series of videos emphasizing the need to sort and reuse waste, accompanied by promotional posts on social media. The crown of the campaign is a contest in which elementary school students are asked to send photos of how they sort waste in their household.

Source: www.zagreb.hr (in Croatian)