TRiFOCAL, the city-wide pilot project aimed at reducing food waste while promoting healthy and sustainable eating and recycling of unavoidable food waste, has named nine pioneering London boroughs and seven other European cities (including ACR+ members Barcelona, Brussels and Dublin) that will support the initiative over the next two years.

ACR+ member WRAP  is working with London Waste and Recycling Board and Groundwork London to deliver the EU funded TRiFOCAL project in the above mentioned London boroughs.

The project focuses on raising awareness about the value of food – combining messaging about avoiding wasting food, healthy and sustainable eating and increasing recycling rates for unavoidable food waste both in the home and when eating out. There will also be London wide activity including engagement with large employers to raise awareness and a London harvest festival to celebrate the value of food.

Source: www.wrap.org.uk

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