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ACR+ member AMIU is launching a new campaign, #imparaladifferenza (learn the difference), focusing on correct separate collection as a means to reduce the non-recyclable waste that will be landfilled. Indeed, learning the differences between the recyclable materials is the basis to make a good and effective separate collection of waste. This communication campaign promoted by AMIU with the municipality of Genoa highlights economic implications related to lower disposal costs, in addition to the environmental aspects, by putting forward the motto "Do you want to pay less tax? Make a difference, sort you waste".

Source: (in Italian)

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