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The pandemic, new tech and rise in awareness drive clothes swapping and sharing amongst young Brits. According to a new survey carried out by Censuswide on behalf of ACR+ member NLWA: 1 in 2 Millennials (25-30) and Gen Z (16-24) bought second-hand, swapped or borrowed more in 2020 than 2019; 1 in 5 Gen Z belong to a virtual swap group; and a third of Gen Z have been re-wearing clothes more and over a quarter of all respondents (26%) intend to do this more.

Committed to helping people find ways to live more sustainably, NLWA encourages consumers to Reduce, Reuse and Recycle and recently ran a series of virtual clothes swapping events.


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