The Love Food Hate Waste campaign, developed by ACR+ Member WRAP in the UK, is being adopted in New Zealand. The country launched its own Love Food Hate Waste campaign and website on 1 June 2016, modeling the campaign on the one initiated by WRAP in 2007 for the United Kingdom.

“The Love Food Hate Waste initiative tackles the problem of households throwing away more than 100,000 tonnes of food each year, costing hundreds of millions of needlessly wasted dollars. Love Food Hate Waste has the potential to not only reduce household costs but to also reduce our annual landfill and its harmful environmental impacts,” Environment Minister of New Zealand Dr Nick Smith said.

The campaign will run in New Zealand over three years and participating councils will run local events to inform and educate communities about food waste. The Love Food Hate Waste website launched will act as an information and communication hub for the campaign.

Source: www.scoop.co.nz