Presentation

BEHaviour Analysis and Valorisation for Elevated waste prevention strategies

Project co-funded under the Interreg Europe Fund of the European Union, 2025 - 2029.

BEHAVE explores and valorizes behavioral intelligence to improve waste prevention, separate collection, and litter prevention strategies in public spaces and tourism destinations. The project focuses on understanding the behavior of citizens and users in non-residential areas (tourism destinations, outdoor spaces, city centers) to deploy innovative waste management solutions like Pay-As-You-Throw (PAYT), Know-As-You-Throw (KAYT), and Save-As-You-Throw (SAYT) combined with nudging principles, reuse schemes and smart waste management solutions. The goal is to challenge existing policy instruments that aren't delivering expected results outside residential areas and translate behavioral insights into effective circular economy practices.

Activities

• Comprehensive behavior science training and its mainstreaming in policy development

• Research on behavior and habits in urban and outdoor settings

• Workshops on innovative infrastructures, technologies, and green procurement

• Training on gender and inclusion mainstreaming in waste management

• Exchange of good practices and study visits with external experts

• Creation of regional stakeholder groups for cross-sectoral cooperation

• Policy improvements and peer review using acquired behavioral knowledge

• Extensive dissemination of results and conclusions in the final two semesters

Partners

BEHAVE’s lead partner is MONM, Mestna Občina Novo Mesto (SI). The other partners are:

  • ACR+, Association of Cities and Regions for sustainable Resource management (BE)
  • IRIS Salten (NOR)
  • DUNEA, Dubrovnik – Neretva County Development Agency (HR)
  • IBGE-BIMN, Brussels Environment (BE)
  • ATA ANcona (IT)

Project responsible(s)