News
No junk mail project - North London Waste Authority
The North London Waste Prevention Plan 2010-12 proposes an action to run a ‘No Junk Mail’ programme. To achieve the above target, the ‘No Junk Mail’ message was promoted between August and September 2010 by placing adverts in local publications, developing the NLWA website and offering ‘no junk mail’ packs and stickers. Seven adverts were placed in local publications which informed residents how to register with the Mailing Preference Service (MPS) and opt-out of receiving unsolicited sales and market messages by post. A number of methods were identified to assess the impact of the ‘No Junk Mail’ programme. These methods fall into the following categories: measurement of changes in number of registrations with the MPS, waste diversion impact of MPS registrations and number of website hits.
For more information: dimitra.rappou@nlwa.gov.uk
General data
|
Country |
UK |
|
RA/LA |
Private |
|
Population |
1.691.200 (696.000 households) North London |
|
Waste generated (kg/inh/y) |
waste 396 (2009) North London - Paper waste 73, 07 (2009) North London - Unrequest junk mail and free newspaper 12, 5 Uk |
Waste prevention activity data
| Waste flow | Paper waste : Graphic paper (junk mail) |
| Strategy | Reduce unwanted/unaddressed mail |
| Scale | Roll out |
| Year(s) of tde project development | August 2010 |
| Participation target | 10% of households to sign up to recognised services for avoiding unwanted mail during the whole Plan (2010-2012) |
| Waste reduction target | Divert 1.252 tonnes of junk mail from disposal during the whole Plan (2010- 2012). Short term target: (August-September 2010) to divert 75 tonnes |
| Participation rate | Between August and September 2010, an additional 4.186 households from north London registered with MPS bringing the total to 45.999, so registrations increased by +/- 10% |
| Waste quantities reduced | 4186 households diverting 75 tonnes of paper waste, 18 kg/household/y (an average 7,2kg/household/year) ( August -September 2010) |
| Budget | The available budget was 8400 Euro and the estimated savings for not landfilling corresponding to 21.6 Euro/tonne or 19440 Euro for the 900 tonnes making this project cost effective |
