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ACR+ member NLWA is urging the UK government, business, and individuals to realise the link between unsustainable consumption and the waste we generate and its real and devastating consequences on the climate emergency. Moreover, NLWA launched billboard and social media campaign of images of a typical street in London deluged by a mountain of waste, or 223 tonnes, which is the amount of waste Londoners generate in just one hour. The hope of NLWA’s campaign is to help more people realise that while individually our choices may seem insignificant, collectively, our consumption adds up to an enormous problem.


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