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Packaging waste reduction campaign

06 June 2013

The municipalities of Suzzara, Mogliano Veneto and Valdagno in Italy have developed a packaging waste reduction campaign with the help of a communication company « Achab group ». The retailers had to adopt at least 3 practices among the following choices: reduction of secondary packaging, promotion of refills or refillable products, promotion of beverage packaged with deposits, promotion of reusable, biodegradable or recyclable products, promotion of food without pre-packaging, use of reusable boxes for food products and promotion of products with recyclables packaging. The participating retailers received a specific promotional material named “Ecoacquisti” provided by the municipalities. At the same time a   global communication campaign on packaging waste reduction had also been developed for all inhabitants.

In the municipality of Valdagno an effective reduction of domestic waste was observed between 2001 and 2002.  The  waste quantities reduced for each category : Plastic waste reduction from 251,323 kg to 226,369 kg or 23.954 kg/year or 0.9kg/inh/y.  Paper waste: from 1.091,540 Kg to 1.072,510 Kg of paper waste or 19.030 kg/year or 0.70 kg/inh/y . Glass waste  from 854,247 Kg to 834,158 Kg or 20.089 kg/year or 0.75 kg/inh/y ,

For more information:

 http://www.comune.suzzara.mn.it;

 http://www.comune.mogliano-veneto.tv.it;

 http://www.comune.valdagno.vi.it;

 http://www.achabgroup.it

General data

Country

Italy

RA/LA

Suzzara, Mogliano and Valdagno

Population

26.000 Mogliano Veneto - 17. 000 Suzzara - 27.193 Valdagno (2001)

Waste generated (kg/inh/y)

Waste 546 (2007) Italy - Plastic packaging 37(2008) Italy - Total packaging 204,1 (2008) Italy

Waste prevention activity data

Waste flow Packaging waste : Bottles
Packaging waste : Packaging
Strategy Fight excessive packaging
Scale Pilot project
Year(s) of tde project development 2001-2002
Participation target /
Waste reduction target /
Participation rate /
Waste quantities reduced Valdagno: - a total reduction of +/- 2.35 kg/inh/y of packaging waste
Budget /



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