Reloop | A brief look at next generation circular economy

A new episode of the Reloop Brief highlights the Reloop Unpacks conference in Brussels (June 2025), focusing on how digital and AI tools are transforming material tracking, sorting, and return in the circular economy. The discussion covers AI-driven high-quality sorting, smart prompts to reduce contamination, and the balance between “just enough tech” and tech overload. 

Digital deposit return systems are also examined, from QR-coded single-use packaging to reusable item tracking, with attention to cost impacts across the value chain. The conversation emphasizes the urgent need for clearer regulations and standardized methods to ensure data transparency and comparability across companies and regions. 

Source: www.reloopplatform.org