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ACR+ starts its voyage into behavioural science with a dedicated project

09 July 2025 Circular Lifestyles, ACR+ News

ACR+ will explore behavioural science through the new INTERREG EUROPE project BEHAVE—Behaviour Assessment and Valorisation for Elevated Waste Management Strategies. The project aims to gather and apply data on behaviour to enhance waste prevention, separation, and litter reduction. BEHAVE explores innovative methods such as Save-As-You-Throw (SAYT), Know-As-You-Throw (KAYT), and Pay-As-You-Throw (PAYT), alongside nudging techniques, reuse initiatives, and smart waste systems. As an advisory partner, ACR+ supports the integration of insights on behaviour change to enhance circular economy strategies and waste management.