LIPOR | Launch of a new glass recycling campaign

LIPOR, committed to promoting recycling and the circular economy, has launched its latest awareness campaign under the motto “Recycling is Giving More and Receiving the Future”. Supported by Sociedade Ponto Verde, the initiative aims to boost glass recycling rates through a mix of digital communication and direct engagement with the HORECA sector (hotels, restaurants, and cafés), which plays a key role given the large volume of glass packaging it generates. 

With Portugal’s glass recycling rate at 50.4% in 2024 (below the EU target of 70% by 2025) LIPOR and its member municipalities are stepping up efforts. Through online outreach and door-to-door activities in seven municipalities, the campaign encourages citizens and professionals to adopt the LIPOR Lifestyle, where recycling becomes a natural, daily habit. By “giving more” through recycling today, everyone helps “receive the future”, a more sustainable one for all. 

Source: www.lipor.pt (in Portuguese)